Salon towels are an essential that you can’t go wrong with.
Today, we have put together a comprehensive guide on shopping for salon towels:
First things first, towel construction is a vital consideration when buying salon towels. Since, a salon towel has to be washed before every use, as it is unhygienic to reuse without washing. Therefore, you require salon towels with solid manufacturing to withstand daily washing, rather than one which falls apart from the first wash itself.
Purchase a salon towel with tight, high-quality stitching, instead of one that has loose threads, as later is a clear sign of poor construction. Avoid a salon towel with double-turned edges as it may become loose during washing.
A heavier towel is often luxurious and soft, and therefore has better quality. They are plush, absorbent, and comfortable. Whereas, a lighter weight towel is thinner and less absorbent.
While, heavier towels are the preferred choice for salons and spas, but they come at a high price. Also, they take hours to dry up. Stock up salon towels in adequate quantity,
The towel's absorbency is a crucial factor to mull over when buying a salon towel. A towel that looks stylish and feels soft may not absorb enough liquid. So, it is not satisfying its primary function. The fluffier the towel is, the more water it will absorb, while a thin one rubs the water around rather than soaking it. But, the issue goes way deeper than this.
The towel absorbency is directly linked to the number of loops it has. The more the number of loops per square inch, the greater the absorbance of the towel will be, and vice versa. Most of us colloquially refer to the loops as fluffiness, so the more fluffy and heavy the towel is, the higher levels of absorbency.
When choosing a salon towel, make sure you buy one with a double loop as it has better absorbent power, to dry up the face of your client quickly.
The salon and spa towels often come in contact with different kinds of cosmetic and beauty chemicals. And, if you don’t purchase specialised chemical-resistant towels, they will quickly begin to appear spotty and feel ruined, and require replacements.
Go with bleach-proof towels that withstand the salon & spa chemicals are the best pick.
Here, we review the towels of different materials so that you pick the best one.
These towels are divided into two broad categories, one is the cotton blends, and the other being 100% cotton.
Both are excellent buys, but pure cotton towels are more absorbent and durable.
They are the biggest rivals of cotton towels. A microfiber towel is long-lasting, durable, and absorbent. Compared to other salon towels, microfiber towels are reasonably affordable in the market.
However, microfiber towels require special attention before cleaning, otherwise, you will end up ruining them.
Linen towels are not as prevalent as cotton & microfiber towels. Although they are highly absorbent and odour-resistant, they don’t provide the plush content you expect with any other type.
They feel more like a napkin or tablecloth. For this reason, they are the best choice as salon towels.
Need to brand customize your salon towels? Discuss with one of our experts at (949)-759-2093. They can also help you with choosing a salon cape or cutting robe according to your budget & expectations.
Salon cape is a drape that protects the client when they are having a haircut or other salon services.
Being a salon owner, you need to research well to invest in premium-quality salon capes. Make sure they are comfortable and can withstand rough & tough use. Salon capes are available in a variety of materials, styles and sizes.
With plenty of choices on the market, it may be challenging to decide on the right one for your spa business. However, this practical guide will help you make a wise investment.
There are a variety of materials on the market, and the most popular being Nylon.
Nylon salon capes come in several finishing options. You can pick one that complements your brand image.
These days the peach skin microfiber fabric is gaining a lot of popularity among salon and spa owners. It is lightweight and keeps you cool even when your client wears it for a considerable amount of time.
The peach skin microfiber fabric allows the moisture to evaporate, rather than absorbing it like any other fabric — not trapping the heat. It resists shrinkage and wrinkles, even with multiple machine washes.
For increased durability, you must read the instructions provided with the salon cape. Each cutting cape is unique and requires a different treatment. Most capes are machine washable, while others have dry cleaning instructions.
The fabric is hypoallergenic as it doesn't cause any allergies. Discover trendy, ultra-stylish, gorgeous microfiber peach skin fabric salon capes at our online salon wear store.
Both the nylon and peach skin microfiber fabric capes are often termed as “Styling Capes” or “Cutting Capes.”
Salon capes are also categorized as "Chemical Cape" or "Shampoo Cape."
Although all the material types are suitable for “Hair-Cuts,” peach skin microfiber fabric is most preferred because the hair can be easily shaken as the fabric is lightweight. Plus, your clients won’t feel warm.
Shampoo capes are another option as they are affordable and suitable to use while drying hair.
The vinyl cutting capes are not breathable and comfortable if the temperature is warm or the client is wearing warm clothes.
The modern-all salon capes are made out of polyurethane or coated nylon providing similar protection while being more comfortable.
At GNM Apparel, we design stylish bleach-proof & water-repellent cutting capes for salons throughout the US, and worldwide. Made out of the finest quality peach skin microfiber fabric, our heavenly-feel salon capes will ensure a pleasant experience for your clients. Our salon capes come in one size fit for all. Each of our cutting capes is light in weight and breathable, so you won’t sweat and feel uncomfortable while you are cutting/styling the hair. Built to last, our salon capes are machine washable and drying without ripping, shrinking, or morphing. The lead & nickel-free snaps won’t rust or break with time. We offer a 360-days guarantee on our salon apparel.
Need custom salon wear? Look no further - Call Today: (949)-759-2093 for the most competitive quote!
]]>Client robes are a wonderful way to treat your customers well. A well meaning salon will leave no stone unturned to please their customers. A good salon that wants to upgrade and expand their business will definitely invest in custom salon apparels.
It is every salon’s duty to ensure that their clients are comfortable. Most clients that come to salons use this time as their leisure time. A good salon that ensures comfort ensures that the customer frequents their salon. It is good customer service too.
Client robes are free size robes that make your customers comfortable while they enjoy your services.
While cutting capes, gowns and robes are interchangeable terms, they mean different things.
Capes are used while cutting hair. Capes are long sheets of fabric draped around the customer to prevent hair getting on their clothes. Gowns are long coat-like lightweight wrap arounds with sashes that are thrown over clothes to create a modest appearance. Salon robes on the other hand may be worn as the only garment.
As a classy salon owner, it is important that you know the differences between all three to ensure a unique experience for your customer. Salons have very heavy competition. We recommend pulling all the strings possible to ensure that your customer remembers you.
Let’s delve into the different types of client robes you may get.
Kimono salon robes are long flowy garments that can be worn over bare skin.
A kimono robe has long sleeves and a sash in the middle to tie the ends together. There is a lot of overlap to accommodate bigger sizes. These robes usually have a snap closure either at the neck or above the sash to snap the robe into place. They are easy and fast to put on.
The G&M kimono robes are made of peachskin to give customers a very luxurious experience.
Snap Front Salon Robes are client robes that are open at the front and have clasps down the seam.
These salon robes are more time consuming to wear than the kimono robes but more fool proof. They stay in place and avoid mishaps.
These robes are more comfortable and let your customer relax even more than the kimono robe. There are no knots that the client has to be careful of and can simply relax.
As the name suggests, these client robes have a zipper either down the front or down the side. It is usually recommended that the zipper be placed in the front for maximum comfort.
Side zippers may get in the way while changing sides. Salon services are meant to be relaxing. It is better to optimize your salon apparel for optimum comfort for the best customer experience.
These client robes can either be knee length or shorter. They are open in the front and have velcro sewn along the hem. While adorning, your customer just needs to press the sides of the robe together to wear it. This is very comfortable and a well sewn robe will not have any edges poking out from anywhere.
However, velcro robes may be on the more expensive side owing to the extra sewing and velcro required for professional finish.
You may or may not opt for embroidered robes. Depending on the density of the embroidery, the robe will cost a pretty buck. Although most salons do not opt for this, you may if you have the resources and budget to do so. It sets your salon apart from the rest and gives you an edge.
Currently the most popular materials are peachskin and silkara.
Peachskin is soft and a little fuzzy that is very soft and comfortable on the skin. It is microfiber fabric and is 100% polyester. It feels luxurious on the skin. It is used for special events. Make your customer feel special.
Silkara is faux silk and 100% polyester. It is waterproof, and may be a good choice for salons that have a lot of business. It is also easier to wash and dry. It feels less luxurious than peachskin, but is less expensive.
Visit us for salon wearonline and place your order for a custom client robe or other apparel. Add your logo or seek any other customization, we are happy to help.
Running a salon is definitely not easy. Managing expenses can be troublesome. The constant purchasing of products doesn’t help either.
One of the most used apparels in a salon is a towel. Almost every service requires you to use a towel. Keeping this in mind, purchasing towels in bulk could reduce at least some of the salon operational work.
But how do you buy salon towels in bulk? What parameters should you consider before the big purchase?
The first and most important thing to consider is the material that you need. You need absorbent towels for hair, microfiber towels for frizzy hair. So how do you decide? Buy an assortment of different materials to fulfil your salon needs. The most important materials that you must have at all times are
Salons need different sizes of towels for their myriad needs. Do you know what each size is called? Let's get into it.
Towel quality is usually judged by the weight. Keep in mind that towels that are heavier will be more luxurious and absorbent. Thus they are better quality. Lighter towels would be thinner and much less absorbent. They would also be more rough on the skin.
Having said this, heavier towels would also be more difficult to wash. You’d need to keep a bigger stock of towels because heavier towels take time to be washed and dried. On the other hand, thinner towels can be washed and dried faster.
Since you’d be washing your towels a lot, you need to know if they would be durable enough to endure the labour. You can look out for a few things to determine whether the towels are durable or not.
Carefully examine the stitching on the towels. The threads have to be tightly bound and high quality. Low quality stitching will get loose after a few washes and look terrible. Don’t forget to look at the hemming. Ensure that it is tightly folded and stitched. You don’t want it to come undone after a few washes.
Are your towels absorbent? Usually the most absorbent towels are the most comfortable. The absorbency of the towels depends on how fluffy it is. The fluffiness of the towel is determined by the number of loops. The more loops there are the more absorbent it would be.
While selecting your towels, it may be a good idea to buy a mix of thin and thick towels for your salon use. Depending on what you see fit, you have the option to be flexible. Salons use towels for different purposes. You may not need absorbent towels for drying all the time. It would help to consider the kind of services your salon offers. This would help to make an estimate of how many towels you would need.
Visit us for salon wearonline and place your order for a salon towel and other apparel. Add your logo or seek any other customization, we are happy to help.
Satisfied salon clients would mean a reliable stream of income & a more relaxed salon CEO — well that’s you. While it is indispensable to bring new clients every day, your focus must be on one sitting right on your chair to survive during the tough times of the COVID-19 pandemic.
Did you know it costs way more to secure new clients, rather than holding onto your existing ones?
Building a happy and loyal client base is about delivering the best experience right from the moment they step into the salon. Here, in this article, we’ll be enlisting the five proven tips to improve salon client satisfaction significantly i.
Beauty salon uniforms play a pivotal role in enhancing your salon professionalism. Investing in customised salon wear with your brand logo & slogan has a variety of practical benefits to your business.
Your hair stylists and receptionist in stylish salon uniform that aligns with your brand image adds a layer of professionalism and your business memorably. It is the first thing that your client will notice as soon as they enter through the door.
Pick a colour and design for your salon apparel that seamlessly blends with the overall theme of your hair salon. Matching salon aprons on your staff will make them appeal sophisticated, fostering confidence in your customer’s minds.
Bespoke salon wear is a powerful and cost-effective way to promote and advertise your brand wherever your staff goes.
In addition, wearing a brand on the sleeves instill a sense of pride & responsibility in your workforce motivating them to go that extra mile in satisfying each client, so that they thank you with a big smile on their face.
At GNM Apparel, we are leaders in designing & producing fashion-forward, premium-quality salon uniforms for hair and beauty professionals. With a brand logo and text, you can customise your staff uniform to appeal to be professional and confident all day long. Being a trusted beauty uniform supplier, we ensure everything is smooth, right from selection, ordering to the delivery process. If you want to speak with our specialists to know how we can design the perfect uniform, call or text 949-759-2093
The pursuit of excellent client satisfaction starts from the moment they step into your beauty salon. A calming Bob Marley’s playlist and scented candles could be a perfect welcome to your clients.
Design your customer waiting room to be relaxing & inviting as well as ample seating space while maintaining proper hygiene. A refreshment drink like tea or juice is a bad idea. Even a glass of water will make your clients feel special.
Your salon staff needs to imbibe required etiquettes if you want re-visiting clients. Start with training your reception staff on how to meet & greet each client by exhibiting polite mannerisms and etiquettes. For instance, it would be best if they address clients by their name to make them feel special & important.
Also, ensure that services recommended by your hairstylists are per the client’s requirements and past experiences. Do not over promote any hair or beauty care treatment beyond a limit.
Comfort is the key when buying client robes for your salon. It must present a sense of class and luxury as soon as they slip in. Usually made out of breathable & lightweight material, such a microfiber fabric, it provides great comfort, and improves the mood of the wearer. Purchase client robes that come with effortless snapping & unsnapping.
GNM Apparel design client robes with a non-detachable, sewn-in belt that gracefully ties around the hips & waist for a comfortable fit.
In today’s cutthroat competition, the standards for salon client satisfaction are higher than ever. So, to keep your customers satisfied, you’ve to be at the edge, continuously evolving to guarantee satisfaction.
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Many workplaces in the last decade have adopted a staff uniform with brand logo & slogan, including retail, manufacturing, and healthcare. Even the workplaces that don’t have a uniform have strict dress codes for their employees to adhere to. For instance, “Professional Attire” in a corporate environment.
In the salon and beauty industry, most salons have made wearing a salon uniform mandatory for staff and the blog will discuss what difference it makes.
As of now, no law suggests wearing a uniform is compulsory for the salon staff, but it offers several perks as follows:-
Wearing the uniform is one major step your staff will take towards ensuring a hygienic environment for your clients. Hairstylists must wear proper protective clothing with a face mask and even a shield in the salon all the time.
It ensures that any contaminants that may reside on the personal clothing — such as pet hairs or dirt— are not transferred to the client. As well as wearing their block apron, each hairstylist should put on hair coverings whilst in the salon area.
What’s more, adhere to important hygiene guidelines such as not wearing jewelry while at work. Why? Because bacteria get caught in crevices of jewelry, from coming in contact with the client. This, in turn, leads to a healthier salon environment that contributes to happier customers and a strong business reputation.
Bleach and chemicals used in the beauty industry can be harmful if they fall on the skin. Therefore, wearing a uniform is imperative for the personal comfort of your hairstylists. Your hairstylists don’t have to worry and upset whenever spills happen, as the salon uniform can be easily washed. A firm favorite when it comes to salon uniforms is the durable & luxurious black-color apron, we love its class and simple style.
To remain comfortable throughout the workday, hairdressers must wear the right clothing for them and have room for breathability and airflow. It should be designed out of the finest-quality, comfortable material, and doesn’t irritate the skin underneath. Our Peachskin Microfiber Fabric is soft to touch and heavenly.
While a custom stylist apron is essential to the safety of your clients as well as your comfort, it also serves the purpose of real professionalism. If the clients see your hairstylists wearing their casuals, would you be able to trust your salon and have confidence in your services?
Additionally, if your hairstylists are wearing brand uniforms, your customers would be able to identify your staff quickly, resulting in reduced waiting times, better customer service, and overall happy customers.
If you offer in-home salon treatments, then your mobile hair stylists in proper brand uniforms will reinforce the idea that you are running a professional business.
In a nutshell, salon wear is of great importance in helping a salon create a durable & strong brand image, and instill a spirit of collective duty & care.
One of our favorite salon uniforms for ultimate comfort and style is the premium-distressed denim hairstylist apron.
Impress your clients with our customized range of professional beauty therapist uniforms at GNM Apparel.
Our salon wear is carefully designed with bold features to let your team make a statement in the salon.
With the finest-quality comforts and sturdy manufacturing, our salon apparel looks stunning and is built to last, giving your team a professional appearance.
All our salon and beauty uniforms are personalized with embroidered logos and slogans to reflect your brand identity.
We also have stylish client robes that won't make your client feel uncomfortable and sweaty while cutting their hair.
Need bespoke salon apparel? Look no further, call us at (949)-759-2093, one of our representatives will connect with you for the best quote in the industry.
Besides the tourism industry, one sector which has drastically impacted during the pandemic is hair salon & beauty. The strict lockdown restrictions initially, and now the ongoing fear of scarier coronavirus mutants has taken a toll on those running a salon business.
So, now you have to make genuine efforts to get your business back on track. To help you out, we have created a mini-guide on what you can do to make your salon survive through these challenging times. Let’s find out:-
Step 1: Invest in the Right Safety Gear & Accessories for Your Hair Stylists
Now, this is time to show your clients how much you care for them. These days, customers don’t choose a salon based on how talented their hair stylists are, instead, how clean and hygienic the ambiance is, and how safe they feel there.
So, invest in the CDC-recommended safety gear and accessories for your salon staff.
Secondly, buy high-quality towels, and ensure that they are sanitized before or after every use. And, the same goes with the salon apparel of your hairstylists. By doing so, you'll not only get new appointments but also help in improving your customer retention rate.
What’s the point of all the Covid-19 safety measures if people do not know about that, right? Use social media to rebrand yourself in the ongoing pandemic.
Instagram is an authentic, powerful way to market your salon brand without hard sales. You can use it as a weapon to win the trust of the current clients and attract new clients in the local market.
Highlight what safety measures you are talking about at your salon to ensure a virus-free environment. These include new guidelines like
Don't forget the right visuals to do the sales pitch, and infuse confidence in your clients to book their appointment at your salon.
When posting on social media, be it Instagram or any other site, the focus should be on quality, not quantity.
Step 3: Offer Special Deals & Discounts
You need to be creative & disciplined to attract new clients when offering special deals and discounts. Promotional discounts have an integral role in marketing to new hair/beauty clients. Use these coupons to introduce your loyal clients to new treatments, products, and services.
A successful discount marketing campaign can certainly aid in bolstering the dull weekdays. However, if you too impatiently, aggressively promote deals and discounts, you’ll have to confront with the following downsides:-
If you have not done it, do it asap. Use Google My Business to drive more salon appointments.
Your Salon’s Google My Business Profile Following the Perks:-So, why think or rethink, claim & verify your salon’s Google My Business listing today. Make sure your business and contact information is complete. Add your categories and business description to reach the right audience. And, don’t forget to add beautiful photos to your listing.
Reviews and ratings matter a lot to your salon brand. Customer feedback on sites such as Yelp or Google Business, and even social media helps in building salon credibility. The reviews improve the results from your search engine optimization efforts.
You can ask for a review from every client by sending them a thank you email with a link to leave feedback.
You can ask questions such as how safe and hygienic they found their salon? Were the COVID-19 protocols properly followed? Whoever reads such reviews will gain the confidence to trust your salon during the COVID-19 times.
At GNM Apparel, we design ultra-premium, bespoke salon uniforms with your brand logo. Call us today at (949)-759-2093 to discuss your requirements. We promise you the best quote in the market.
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Client retention rate is an important aspect when running a salon and spa business. Both small or large-scale salon owners aim for a high retention rate. When opening a new hair & beauty salon, the acquisition rate matters. But client retention rate is what will help your business to survive the competition and thrive in the long run.
Recurring clients are likely to spend more than new clients. But, the million-dollar question is how to retain more salon clients? Here, in this article, we will be putting forth the best ways to boost your overall salon retention rate, so read on to find out:-
Your team, including the hairstylists, individuals at the reception and cash counter are the backbone of your salon business. Therefore, you need to present them in a professional and friendly manner to your clients.
And, to achieve that, you need to invest in premium-quality salon uniforms tailored to market your salon brand. It is the first thing that makes a great impression as your clients walk through the front door. So, make your staff look apart with a smart, stylish salon uniform.
A stylish apron in which your staff feels comfortable, will not only make their team look good, but also boost morale.
Consistency is the key to running a successful salon business.
By offering package deals, you increase the odds of repeat visits from your clients. Not only do your clients feel that they are getting a special discount, but also helps in winning their trust to cement long-term relationships with each salon visit.
Introduce special salon packages, which include hair cut for a month with add-ons like beard styling, face bleach, etc. You can offer festive packages at discounted prices to retain existing clients and win new customers.
You’ve to promote what makes your salon unique. Your salon team’s uniform, salon theme, ambiance, everything will influence the decision whether the client wishes to come back to your salon or not. You must decide on the overall theme of your salon based on the demographics.
If your audience is above the age of 30, opt for a classy and retro look. However, if you are targeting the younger generation of society, then create a hype with a colorful theme.
If you’ve something different in mind, embrace your uniqueness, and make your business stand out.
To keep up with the competitors, & surpass them, make sure you have a secure online appointment booking in place. This will help you maintain your salon calendar carefully. Answer customer questions on the chat, seek their online feedback and more. There is so much you can do to simplify the booking process and get more and more customers to the salon.
At GNM Salon Apparel, we offer you the highest-quality, customized salon apparel at the best prices in the market. You can add a special text message and your brand logo. You can choose colors and fabrics as per your requirements. Call or text 949-759-2093.
This figure is increasing with each passing year and is representing the growing popularity of iconic hairstyles.
Whether you are starting a new salon or glamming up your existing salon apparel, buying a hairdresser apron should be among your top priorities.
With a plethora of choices available, deciding which grooming apparel is best for your business can be difficult.
No worries!
Here is the comprehensive guide to choosing the best hairdresser cape for your barbershop or salon;
1. Look for fabrics
Finding the right hair salon cape can be easy if you know which fabric is the best to last longer.
There are tons of different fabrics to choose from such as:
2. Practicality
When selecting a hairdresser apron, practicality in the design is an important factor to consider.
As a hairdresser, you are required to use types of equipment like dryer, curler, comb, brushes, scissors, and other beauty accessories.
So, wearing an apron that has side and front pockets can give you the full convenience of keeping tools as you can juggle between different tasks.
3. Comfortable and lightweight
Under no conditions, you should compromise the comfort. They should not be too heavy to work for long hours or too light to get damaged.
Your job requires you to be active all day long. Therefore, make sure you wear something comfortable, lightweight, and breathable. For instance, the hairdresser aprons made of chemical-proof fabric are a great choice.
4. Durable
If you are spending a decent chunk amount of money on buying aprons, make sure it is worth it.
Choose a crape with the following features:
5. Design and colour
Are you looking for capes that should represent your brand? Do you want your customers to remember the unique look of your hairdresser apron?
If yes, look for capes that have beautiful designs and patterns.
The typical colour of the hairdresser uniform in many salons is black. It is a good choice against chemical stains.
However, be distinctive. Choose unique colours and designs that can add a “wow factor” and help you stand out from the competition.
Salon wear is a reflection of your brand, work, expertise, and skills.
Whether you’re a hairdresser or a salon owner, choose high-quality apparel that looks and feels great.
Hopefully, with the above information, you will find everything from a stylish apron to a comfy cape.
At G&M Salon Apparel, explore our exclusive range of salon wear in the market. Dial 949-759-2093.
]]>While dressing up well plays a very important role at a salon, taking proper care of your uniform is equally important to look presentable every day.
Herein, we are sharing 5 tips to keep your salon apparel maintained for a longer time:
1. Wash Carefully
Washing your dress the right way will reduce the chances of colour fading and will protect the fabric from sharp things that might ruin the logo.
Some of the tips to follow while washing uniforms are:
2. Follow the Care Instructions
Many salon professionals often ignore the tiny care labels that are often sewn inside the uniform.
These labels carry important washing, drying, and ironing instructions for that style.
Every fabric needs different care and hence its the best to follow the given instructions to preserve your uniform for a longer period.
3. Avoid using harsh chemicals
Using bleach, disinfectant solutions, and other harsh chemicals can damage your salon uniforms badly.
For instance, these products when used on dark-coloured salon apparel can create unsightly spots or can break down the fibers of the clothing.
Use a detergent specifically designed for uniforms to prevent discolouration and formation of any spots. This makes your uniform look new and stylish every time you wear it.
4. Follow the right way to dry and iron uniforms
Oftentimes, people feel it is convenient to put their uniform into the clothes dryer when they don’t have an extra pair.
However, regular tumble drying can cause your clothes to shrink and can lead to deep wrinkles.
Dry your uniform on the rope, out in direct sunlight for effective results.
Moreover, your uniform must hold a finished and neat look which can be achieved by giving the right ironing treatment.
5. Store uniform properly
Storing the uniform the right way is a crucial part of maintenance.
Keeping the uniform under the reception desk, hanging off a hook, or on the chair is not ideal.
Also, avoid keeping them in places with strong odors or humidity as this can make uniform fabric weak. Store them in a safe and dry place like in your wardrobe to boost its life.
A salon uniform is important to build a positive and long-lasting impression on your clients.
As a salon owner, you must guide your staff to follow the necessary steps to take care of their apparel.
Explore a full collection of client robes, cutting capes, salon wear, and stylist aprons on https://www.gnmsalonapparel.com/
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Feel comfortable and look sophisticated; salon aprons are tailored in line with the role of hairstylists and beauty care specialists. Professional salon apparels create consistency and establish a memorable brand identity.
Not only it looks stylish, but also hair and beauty professionals wear it with absolute ease and move freely wearing it all day long. Here, are the most prevalent types of salon aprons in 2020 and beyond:-
They are the traditional and most popular style of hairdresser aprons that come with an adjustable neck loop and waist ties. The bib aprons have evolved over the years from conventional black and white to various styles, fabrics, and colours.
They cover your torso to the knee, and come with multiple pockets, making them the most versatile option in the market. You can easily add your brand name and logo to personalize it for your salon.
The salon waist aprons do not provide upper body coverage. They are generally shorter in length, and well above the knee, they are quite comfortable and ensure easy movement. Most styles of aprons have multiple pockets to keep tools of the trade, phone, etc.
These are similar to the salon bib aprons, except it sits on the shoulder, and crosses over your back. It provides strain protection even to your neck.
The cross-back aprons either have cloth or leather straps.
PVC and Nylon fabrics are two preferred options if you want waterproof and spill-resistant aprons. It keeps the clothing underneath dry and free of spills, such as dye and wax.
These aprons are easy to clean with a damp, clean cloth.
They are one-size aprons, anyone can easily slip into it, and provide full coverage. They are quite comfortable and stylish and have wider shoulder straps.
They can easily accommodate different body shapes.
The denim aprons are available in bib, cross-over, and waist apron options. These denim-aprons are in a fashion-driven range but look modern, durable, and comfortable to wear.
G&M Salon Apparel has the widest selection of salon aprons in the market. You can pick colour and design that perfectly suits your salon brand. Contact us for a custom quote, call or text us at 949-759-2093
A bespoke salon uniform adds a level of professionalism and presents your hair & beauty salon for years. Without a second thought, how your hairstylists are dressed is the thing that your clients will notice as they walk through the door. Thus, in turn, makes or breaks the first impression. So, you need to invest in smart and stylish salon-wear.
However, you need to pick the colour scheme of your uniform in line with the overall theme of the hair salon. Matching the salon wear will undoubtedly create a sophisticated look, make your brand credible in the minds of your customers.
But, the Million-Dollar Question is Which Uniform Suit Your Hair Salon Best, Let's Find Out:-
Every successful salon brand is one that is not "copyable," authentic; and never goes out of style. Whether you are deciding on the colours based on what you like, how the target audience recognizes you or the colours your salon brand represents. Think about the salon personality and target audience when choosing the uniform colours.
For instance, if you are a beauty salon only for the ladies, then you can go with colours such as pink, that creates a connection with your female audience. Similarly, for a unisex salon, you have to be thoughtful with the colours you pick to establish your unique brand identity in the market.
To bind a gorgeous palette for your salon uniform, choose two primary colours. Try not to rely on the stereotypes, as we commonly hear for years. Purple is not necessarily a royal colour. It depends on what kind of company is using it, what shade of purple you've gone with, and what colour you paired with.
In short, feel free to choose colours that sync with your salon's overall outlook. And, the easiest thing to do is to first pick two colours, and there on introduce a colour palette that helps your salon brand to stand out in the crowd.
For example, a green colour salon brand instills confidence in your confidence that you use non-synthetic products. Black is symbolic of true class and sophistication.
You can choose a sunny colour like warm yellow that creates peace of mind as soon as the client steps into your hair salon. Or, if you want to make a bold impression, then pick stormy colours, such as deep purple.
This is a robust and reliable means to decide on colours for your salon apparel. Colours such as pink and blue present the personality of celebration, youth, excitement, and fun. The neutral colours such as beige, shades of white, gray, black are are subtle, sophisticated and have broader appeal.
If all your competitors have opted for bright dark colours, then why not go with a bright, bold colour such as white, light pink and beige?
You probably brainstormed a couple of colour ideas. Now, is the right time to take inspiration from some of these ideas and translate them into a beautiful colour palette.
Several online sites can help you quickly build your colour palette. You need to find colours that look great together. Some of the cool and eye-catch, trendy colour combinations:-
With a huge selection of colours, print and badges, you can customize your salon apparel for a unified, professional, bespoke staff look. We don't believe in boring and convectional colours & designs. Our fashion designers believe in pushing the boundaries to deliver high-quality, fashion-forward, tailored salon uniforms. Call or text us at 949-759-2093
Whether you are in the planning phase of opening a hair and beauty salon or looking for new ways to increase daily bookings, understanding the impact of colours is crucial. Not just of interiors but the staff uniform as well.
A recent study revealed that 85% of the consumers consider colours as a significant factor when buying a product, while 92% acknowledged that visual appearance does play an integral role.
Colours are even more important when considering salon wear. You've to pick a colour that goes well with your salon brand and is memorable for your clients. A team with all the members wearing uniform in the same colour is likely to send a unified message to whoever enters your salon.
Fortunately, there's science behind which colour is right for your salon uniform. And this blog is all about that.
We all know the first impression counts. This is even more important when it comes to your salon since it is the first thing your prospective clients come across. While the colour of the walls and interior decor are important, what your staff is wearing is equally important.
Colours have the uncanny ability to elicit feelings & emotions; besides, they convey your brand message as well. This enables your potential clients to form an impression about your hair and beauty salon.
Simply put, the colour of the uniform your staff wears is powerful enough to influence people’s opinion, whether they should book a hair cutting session at your salon or not.
As a layman, we associate red colour with danger and beauty with pink, but each of the colours has distinct meanings. There is a whole science known as colour psychology that studies how different colours affect people’s perceptions & behaviours.
There are several factors to mull over when deciding on the colours. For your brand, would you go with a classic navy blue or black with an embroidered colour logo?
You have to consider the type of industry you are in. For instance, for say legal, government, or legal, you've to be subtle with colours.
But here, we are talking about a salon business, which is all about making the right impression.
You can play with multiple colours to create a distinctive brand image.
Another factor to think upon is the practicality of the uniform when selecting the colour. Since you are into the beauty business and using bleach, oil and other beauty products is unavoidable. So, pick the colour that hides light accidental stains and marks. This way, your entire staff can maintain a professional image in front of the clients.
When it comes to buying hair stylist capes and aprons, the colour holds a great importance. It should not be that dull to hold the attention of customers or too loud for them to turn their eyes away.
Even in the hair and beauty industry, you are competing with well-known salons in the market. Do you want to look the same? Decide on the colour based on your salon's USP. For example, if you use only safe, natural products, then green could be a preferred option to illuminate this facet of your salon.
So, to avoid getting lost in the crowd, pick a unique colour that reflects your salon’s distinctive personality.
We at GNM Salon Apparel create & supply elegant, comfortable salon and spa uniforms in various colours, right from bold black client ropes to denim-style aprons. Browse our latest collection today!
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Over years, salon apparel has undergone change. Once used just as a staff uniform, it acts as a means to promote your salon brand and creates an impression on your customers now.
Fortunately, to help you out, today, we’ll be highlighting the factors that can help you choose the best fabric while shopping for salon apparel. So, let’s scroll down and have a look:-
Ideally, a uniform is made from polyester, rayon, and a little bit of Spandex. This keeps the uniform fade resistant and wrinkle-free throughout the day.
Rayon is a clothing material that is derived from bamboo and is moisture absorbent than cotton. Besides, it is safe and comfortable for your staff to wear.
At GNM Apparel, we offer a full line up of client robes and aprons made out of a composite fabric that resists wrinkles, fading & sagging after repeated washing. The comfortable fabric will make you tirelessly work all day long.
Our range is designed to add life to your salon’s brand and offers a fresh-looking uniform after every wash.
The COVID-19 pandemic has brought great changes in our lives. Today, we have to take so many precautions to protect ourselves and others around us from contracting the virus. In that respect, infection control is important. If you want your hair salon’s uniform to be free of viruses, then go with a fabric that can be washed at a high-temperature.
A fabric with a combination of 50% cotton and 50% polyester is a preferred choice as this material's longevity is not affected by washing at a high temperature.
It is durable and easy to wash & care for, and less likely to fade, shrink or lose its shape compared to 100% cotton material. The polyester material has moisture-wicking properties, meaning it will dry up quickly.
If you don’t want your hairstylists to be uncomfortable while working, then a fabric that contains spandex is an apt choice. Approx 97% Polyester with a hint of spandex will do the job. Spandex adds flexibility; therefore, the wearer can easily stretch without any discomfort.
Although it expands with body movements, the fabric remains strong and quickly returns to its original state. Besides, spandex quickie dries when mixed with cotton or polyester. It improves the look and feel of the uniform.
Our latest range features stretchable fabric client robes and stylist aprons with slim-fit sport detailing. The contemporary, figure-hugging styling will make your hairstylists appeal professional and smart without sacrificing all-day comfort.
Browse our wide selection of salon uniforms for hairdressing, spa, and salon staff. Choose from our huge range of designs and styles at the best prices.
]]>The prospect for a beauty or hair salon always looks impressive in the first place. The industry is steadily growing, even during the COVID-19 fallout, but the increasing competition is a cause of great concern for beautypreneurs.
So, to be successful, you've to stand out of the crowd; after all, it is an industry that thrives on first impressions & personal appearance. It includes creating a professional & stylish appearance of your staff with bespoke salon wear.
Before, you place the order for your hairstylist team's uniform, here are a couple of factors that you cannot ignore. So, let's check out:
Take a cue from the top-ranked brands in the beauty industry. Why are they successful? Because they emphasise on creating a memorable brand identity.
When your hairdressers and reception staff wear your brand on the sleeves in the form of a brand logo or a unique message like a tagline, your brand image will be imprinted in their memory.
Whether you are an individual hair stylist or managing a beauty salon, salon apparel plays an integral role to create a distinct image in the market.
To render a professional touch to your salon, you can make your team wear apparel with their name printed on the uniform. Further, it becomes convenient for your clients to address you by your name.
Salon wear must be decided, taking into consideration the role of a particular hair stylist or hairdresser.
Firstly, the uniform must be comfortable to wear throughout the day. Secondly, it should have one or two big pockets where they can keep scissors, combs and other essentials while giving a haircut or a beauty treatment.
In a nutshell, proper uniform not only makes your hair stylists appeal stylish but also comfortable and functional to clock long hours at work.
When a customer walks in your hair salon for the first time, he or she may have immense doubts and anxiety about the service. But, when they see your staff dressed professionally wearing a hairdresser apron, it instills confidence in them that they are in the professional hands.
Also, a uniform specially designed for hairdressers creates consistency among other staff members. From a hair salon cape, robes to aprons and smocks for salon, you can shop with GNM Salon Apparel. CALL TODAY: (949)-759-2093!
Naturally, breathable fabric such as linen and cotton are preferred to be worn all season. However, such types of fabrics easily absorb & soak spills, thus making it challenging to get rid of later on.
Polyester is another great fabric option, popular amongst the hair slang and spas, and it is priced well too. If the budget permits, opt for luxurious fabric like silk.
You aren’t going to buy salon uniforms every month, right? If you are investing a considerable amount of money in custom salon wear, then better be sure, it is worth the dollars in terms of durability.
Opt for a uniform that is wrinkle-free and tear-resistant. As polyester fabric becomes stinky in no time from body odour, consider a combo of 50% cotton and 50% polyester.
Conclusion
G&M Salon Apparel have years of experience in manufacturing high-quality, fashion-forward salon uniforms to hair & beauty salons and spas. CALL TODAY: (949)-759-2093!
Ever wondered why a business logo is such an indispensable element of branding? It grabs instant attention, creates a first impression, and makes your brand memorable or forgettable. Further, it differentiates you from your market rivals and decides if it is worth investing in or not.
Now, we come to the most crucial aspect, which is logo positioning in hair and beauty salon uniforms. The placement of the logo should be done in a manner it is highly visible, but at the same time should not look out of place.
With this in mind, we've created a rundown of a couple of dos and don'ts for logo placement on work uniforms. So, let's scroll down and have a look:-
The logo is the face of your salon brand or company, so make sure it is visible to your clients. Effective logo positioning boosts brand awareness and engagement with your customers.
Consider the garment selected for the salon wear before deciding on the logo. Ideally, it should be at the front or back of the salon uniform. Don't hide the logo in the buttock region or the lower side of the shirt.
Also, the colour of the logo should be in sync with your brand logo colour scheme. A black salon shirt with a dark blue logo? Who’s going to even notice that? Think over it.
Printing a huge logo on the hairdresser's apron can make your company look small. Why? Because your clients will perceive it as a sign of desperate advertising. Instead of gaining the trust of your prospective clients, you may just drive away them with the in-their-face approach.
It is imperative to decide on the correct size. Also, get the salon uniform manufacturer's opinion on the logo size. Their extensive knowledge and practical experience could prove to be handy for you.
Your logo is a visual symbol for your brand. So, the logo should be easy to remember while communicating the brand message. If well-designed the logo can pique the interest of your clients at just one glance.
A couple of pointers for a good logo design are:
The placement of the logo positioning has a recall value. Placed on the top right or left, it either stays or fades away. Intricate or beautiful designed salon logos may not be affected by the placement.
Consider the direction of how the logo and its tagline reads. When your client reads from the left first, it's quite natural to their eyes.
Additionally do not place the logo too high on the uniform, away from the direct eyesight. So, print it at an optimal height only.
Yes, creativity stirring in your mind when you think about salon uniforms, but hold your horses a bit. Don't place your logo at unexpected places as it will do more harm than good. The best logo placement options other than the left chest pocket are
Final Thoughts
Still, have doubts? Don't worry, reach out to one of our salon uniform designers for the right guidance you need. Call or text 949-759-2093.
What do your clients perceive? The uniform illustrates that the salon is professionally managed, well-organised, and so they feel comfortable and safe in the hands of your staff. Besides, in just one glance, they can see who is working at the salon, and whom they have to approach.
And what does your team think? They get a great sense of pride wearing the uniform, it shows respect for their workspace, and inner motivation to be loyal to the salon. Done right, hairdresser aprons, hair stylist capes and even salon robes are a critical part of overall branding.
Another reason most hair and beauty professionals prefer a uniform is because then they don’t have to worry about what to wear each day, and no stress of returning home with ruined clothing. As a salon owner, you’ve decided what’s best for the team, clients, and business.
A uniform worn by staff at your hair & beauty salon promotes a real sense of belonging and team spirit, which in turn accentuates their productivity levels.
It may sound like a broken record repeating this, but the hair and beauty industry is all about appearance. Hence, it is imperative to make a great first impression in the mind of your potential or new clients, whosoever visits your salon and see your staff dressed professionally.
It is advisable to pick the design & colour for your salon wear that seamlessly blends with the overall theme of the brand. Matching stylish aprons on your employees will render a sophisticated appeal, make your brand appeal memorable in the minds of your clients.
An apron that your employees can feel comfortable in as well as appealing graceful will boost their morale. Hairstylists feel at ease and happy in their appearance as they work throughout the day.
At GNM Salon Apparel, we produce customised salon uniforms with your brand logo printed that will work as hard as your hairstylists. We have been supplying tailored uniforms to some of the top names in the industry of professional spas and salons. You can explore our full range of salon uniforms here.
]]>Beauty and hair salons are a highly competitive market. New salons appear every day, offering modern & differentiated skin and hair treatments. Therefore to survive, you've to grind out the proliferating competition to survive.
Quality, innovation & organization are three pillars of any salon business, but certain mistakes can hamper the initial success and may contribute to long-term damages.
So, let's understand in details the mistakes and what measures you need to take to stay clear of it:-
Your salon name needs to be attractive yet related to the beauty industry. It should not be names like "Rachel's Little Corner", because, although it seems personal, it doesn't reflect on what your business is all about.
It is also necessary to pick a name that is smooth to the tongue and easy to remember. So, narrow down a few names, before you choose the definitive one for your salon. Speak to your family and friends for some interesting suggestions to launch a successful salon business.
If you are just starting out a new salon, then industry experts advise going slow and gradual.
Yes, it's easy to perceive that your salon will be crowded on the first day of opening itself, but, this doesn't happen in a real-world scenario. Therefore, don't make the mistake of hiring employees that you actually need.
Initially go with a small team that includes experienced professionals having unique skills to offer value to your customers.
As demand arises, you can consider hiring new ones and widen your salon services.
In this marketing-driven digital world, even a salon has to make the efforts to bring customers. Here, are some things you need to do for promoting your beauty and hair salon:-
First impressions are of paramount importance in this industry, and personal appearance is a critical factor. What matters is how you promote your hairstylists to clients.
Your hairdressers wearing branded salon apparel gives not only a clean and professional appearance, but also a sense of quality, credibility, and trust to your establishment.
Not to mention, custom stylist aprons motivate your staff to put in more effort and be proud of their work. Seek free quotes at 949-500-0029!
Special attention must be paid to the quality of the material to ensure the best comfort of your hairdressers. It is recommended to avoid glitter, transparencies, and overly revealing pieces.
Starting a business in a hurry without understanding your prospective clients and region can prove to be costly later on.
Therefore, it is high-advised to put in all the research work to know the target demographics and what they expect from you, their economic, background, age groups, etc.
Find more about your competitors and what services they provide to understand better what you are up to.
Long story short, investing in a high-quality uniform for your beauty salon is one of the essential aspects that make the real difference.
The branded uniform has an uncanny ability to convey an image of professionalism that is critical to be successful in the cut-throat beauty industry. Feel free to share your feedback in the comments section below.
]]>In a beauty, spa, or hairdressing salon, there are plenty of sharp objects and chemical products used that can become a cause of potential hazards. Here, we’ve rounded up some tips to prevalent hazards that may lead to an unpleasant moment for the salon owners.
You need to understand that your beauty therapists will be dealing with tanning equipment, nail polish, and hot wax, therefore, their skin and clothing needs to be covered with a protective layer of clothing.
Wearing high-quality salon wear safeguards your employees and clients from coming in direct with harsh chemicals that may cause skin burns or irritation. Plus, the professional uniform of your hairstylists will establish your unique brand identity in front of your targeted audience.
We, at GNM Salon Apparel, design, fashion-forward and comfortable apparel, embroidered with your brand logo and theme. Place a custom order now!
All the equipment employed for various beauty and hair services must be sterilized, sanitized, or preferably disposable. The packaging must be torn out only in front of the client; this is an excellent means to establish trust.
Furthermore, the comb, towels, and different brushes should be washed and sanitized after every use.
This is one of the most prevalent problems hairstyling professionals have to deal with. It is because of the direct exposure to chemicals that are typically present in tinctures and straighteners.
Formaldehyde in straighteners and ammonia present in hair dyes is bad boys here. These chemicals act on the humans through a variety of modes: inhalation, absorption and indigestion, and causes mucosal irritations, respiratory tract irritation, coughing, and skin burns.
To protect your staff from coming in direct contact with these chemicals, the use of customized salon uniforms, protective gloves, and masks is important. Above all, a well-ventilated hair salon is also essential.
A beauty salon is among the most susceptible places for fire accidents because of the nature of materials there, such as volatile chemical substances, and electrical appliances.
Avoid overloading the electric plugs with dryers, curling irons, and razors.
The candles have an uncanny ability to make a hair spa appeal attractive and soothing to the eyes, but they pose a high risk of fire; be cautious before you lit them up.
Discover a full range of high-quality beauty uniforms, spa uniforms and salon wear at G&M Salon Apparel. Our tailored-made apparel will enhance your brand image and differentiate you from your market rivals.
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Being a cut-throat competitive industry, ensures that things in your salon are optimum to stand out amongst your market rivals. At the same time, you've to keep an eye on your budget, as you probably don't want to fall into the traps of business debts.
With this in mind, we've created a mini-guide on renovating your hair salon without investing an insane amount of money. So, scroll down and have a look:-
While you’ve given a new look to your hair salon, what about the beauty and hair specialists? Brand-customized hair salon cape and hairdresser aprons will increase the professional feel of your salon.
Get your staff dressed in the same colour for a consistent feel, and make everyone look professional.
Here, are some reasons that suggest investing in professional uniform is so important:
At G&M Salon Apparel, we design beauty salon uniforms, smocks, aprons, capes, and more. Ask for a customized order today!
Make a lasting impression in the mind of whoever walks through your salon's front door by putting up an aesthetic appearance.
Pay great emphasis on the overall design, but also promote your services and treatments too. Think out of the box, don't just stick to the four-walls, think about the flooring and ceilings.
Add the vibrancy of colors and patterns to your ceiling by painting your ceilings into vivid colors or making the area feel spacious by simply painting it white.
Make sure you pick a theme that reflects your ideal clientèle. For instance, young people in an uber-trendy city will have different tastes than those living in the countryside.
The reception desk is the first thing your customers come across whenever they visit your place, and the last thing they see before they leave; therefore, the desk needs to be presentable.
Welcomed by professional staff wearing branded salon apparel at the reception desk gives out the perfect vibes.
If you already have a stylish reception desk, breathe new life into repairing it, rather than buying a new one. This way, you'll save a couple of hundred dollars.
Regarding the style of your salon, “the less is more” is a proven effective approach when designing your salon interiors.
For creating an opulent and luxe feel, you don't have to fill your salon to the brim with accessories and trinkets; just a few accessories can add a luxurious feel to your salon aesthetics.
Flowers and plants have an uncanny ability to render a tranquil feel, but they need not to be costly. Opt for faux plants, as they require low maintenance, and available in a spectrum of color choices to blend with your salon's theme.
Just by adding a few mirrors and exciting pictures on the walls will allow your clients to have a look while getting hair washed; further, they make the spacious lighter and bigger than it actually is.
Right from mirrors, reception room sofa to the salon chairs, everything has to be in cohesion with the main theme of the salon.
Add latest beauty products and accessories to provide world-class service to your clients.
If your salon's essential equipment and furniture has visual signs of deterioration, then it is time to either replace or fix them. This dilemma is generally solved by the budget you've in your mind.
Looking for ways to make your hair stylist look professional? Call or text us at 949-759-2093
]]>Yes, the beauty industry has its fair share of perks, and every hairdresser deserves appreciation, but there are myriad challenges that no one will warn you before you launch your beauty salon.
Out of these, staying upbeat with the latest hairstyles among women is the cornerstone of your business’s success. Here, are five classic hairstyles that will never go out of style:-
It is timeless, chic, and looks fantastic on women of all age groups. This is a beautiful way to wear short hair while adding thickness and dimensions to the overall look.
Many celebrities have been spotted trying this hairstyle for their red-carpet look, and it goes with most face types. This glamorous hairstyle takes a lot of effort and practice to satisfy your clients.
Adding new hairstyles to your hair salon menu card is a powerful means to promote your services, but your hairstylists wearing smart hairdresser aprons are what builds a sense of trust and confidence among most clients.
Not only uniform will make your staff look professional, but also save the clothes from getting ruined from dye, bleach or wax. Get interesting suggestions for salon apparel at 949-500-0029!
Even in 2020, no men can turn a blind eye to a woman wearing the classic bob hairstyle. Simple yet elegant, the hair locks are a perfect party look.
It is perfect for adding hair in finer volume textures that look great on most women, especially those above 40.
Most ladies love the side-swept bangs to add more fun and personality to their hairstyle without any hassle. Be it a corporate meet or your friend’s wedding, you’ll be rocking in the side-swept bangs. This hairstyle looks amazing on flatter face types and will sweep you off your feet.
The shag haircut is quite versatile, therefore, adored by women of all age groups, decades after decades. Different hair textures, lengths, face shapes go incredibly with the shag hairstyle. Many celebrity divas have seen flaunting this ultra-layered hairstyle with parts & center bangs.
The deviation from the classic bob presents an elegant European look that will make you a point of interest anywhere you go.
This hairstyle includes a haircut short around the jawline and bangs sweeping in front of the eyebrows.
In case you’ve any classic hairstyle from the 90s to recommend, share with us in the comment section of this blog post, we would like to hear your opinion.
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As per a recent study, the global spa industry is estimated to grow at 5.7% CAGR 2018 to 2023. We are living in an era of ‘bricks and clicks’ so every respectable business needs to be visible online.
As a salon owner, you can skyrocket your business by capturing the massive base of customers growing on Facebook.
Especially on Facebook - the largest social media site in the world - you can expect to get a huge number of likes on the Business Page and increase the followers.
Here are seven tips to promote your salon using Facebook:
People want to be updated about their favorite stylists, products, and services they use. So, share valuable information on your social media accounts to engage with your current and prospective customers, spread more awareness about the products and services and create brand loyalty among customers.
Create descriptive posts about the beauty and hair products you use in your salon such as personalized salon capes, robes, towels, customized aprons. This, in turn, would make your clients learn about your market standards.
In the initial phase of your marketing plan, use paid-advertising on Facebook. Create and run multiple campaigns using simple tools to reach more people, get more followers and increase footfall in your salon.
As Facebook is intuitive and user-friendly, you can only target those who show interest in your hair salon or whom you consider might be your prospective customers. As you start minting money, reduce your ad budgets to keep the financials balanced.
According to the DigitalSherpa, 80% of your customers watch videos posted on Facebook. So, post rich media on your business page. By rich media, we don't mean just videos. It’s much more than that such as photos, and GIFs animations to keep your followers engaged.
For instance, make a special video introducing your new services, and give a live demo about new buzzing hair styling to compel interested users to visit your salon.
This feature lets you promote your business in a particular area, where your prospective customers are located. This would allow your audience to see the content you post and the ads you run.
As Facebook has over 2 billion monthly active users, its geolocation feature is quite useful for the salon industry. You would be able to reach those who are genuinely interested in visiting your salon.
So, it saves your time and resources to target a more profitable market.
Utilize collaborations to propagate your business across the targeted market. Collaborate on social media campaigns to leverage each other’s followers for mutual growth and success.
For instance, take a moment and give a shoutout to prominent names in the salon industry. Lifting each other up would help you earn genuine praise and help both businesses to grow faster.
Maybe you want to go a little further and offer exclusive deals in partnership with fellow salon owners. Well, promote packages through social media, targeted emails and websites.
Request your salon team members, suppliers, and even customers to like and share your page and posts on their timeline. This puts your salon in front of the untapped market and builds your brand awareness with the team’s friends and family members.
Throw some lucrative discounts and deals that entice people to visit your page. Most of the people follow official facebook accounts to get special online discounts. How about if you run a contest and winners get a special deal on your exclusive salon service?
Make the noise to get heard. Cover the wide spectrum of social media channels. Cross-promote Facebook on your other social media platforms - Instagram, twitter and more. Invite your e-newsletter readers, put an eye-catching CTA with all links of your social media pages.
Advertise social media accounts on your printed appointment cards, gift cards, and loyalty program. Run exclusive contests on Instagram, for instance; post a picture of your new winter pedicure with your brand name hashtag and be entered to win your next pedicure for FREE.
Promoting your salon may churn out a hefty sum of money but on Facebook, it is the wisest call to enjoy decent returns on the investment. Create a business account on Facebook while keeping the budget minimum.
Hopefully, this post has introduced you to some new tactics that will help you harness the potential of social media marketing for your salon.
]]>According to a report by Oracle, on average, 85% of customers are willing to pay more money for a satisfactory experience. On the other hand, 90% stopped visiting the salon after bad experience. Thus keeping your customers happy and content is not as easy as may appear.
It won't be wrong if I say that the credibility of any salon business is directly measured through what the customers think of their services and hospitality, in general.
From greeting your customers, hair services, stylists, salon apparel, styling capes, aprons, towels, and many other things help building customer perception.
Now, what psychology triggers make your customers happy? How can you leverage it to drive your salon business growth?
Let’s discuss this in detail.
Have a comfy couch they can sit on, soothing music to listen to, and magazines they can read while sipping the welcome drink. Make your waiting area pleasant enough to keep your customers holding their patience.
To alleviate some of their boredom, share a Wi-Fi password so they can kill some time browsing on their smartphones. Also, keep charging cables for mobile phones at each station if in case they have to stay for a decent time.
A little pampering to make your customers feel special is worth it all. It's like sharing a sense of belongingness and care. There is a myriad of ways to do this - giving away an end-of-treatment sample product or between-treatment massages.
Especially for your prestigious customers, you can offer free add-on services. It is a great idea to introduce them to upcoming services or packages they may like to pay for in the future.
What does a client want? Listen to their requests, concerns but communicate your expertise as well. Find an ideal balance between their expectations and what could be possible within a given time frame and budget.
For instance, some hair color transitions need multiple appointments. Don't feel burdened to cram it in one visit as it won't give the desired result. Instead, plan a few sessions that align with your customer’s comfort and expectations.
A salon that has Instagram account displaying clients’ new looks already wins the battle half. Take before and after pictures of your customers, post them on your business account provided clients are comfortable with it. If they are, tag them. It will foster a good rapport between you and your customers, giving them a memorable experience.
Be sure to post high-quality pictures to highlight the difference you make in people’s overall look with hair services.
Instagram is a popular social media platform with over 1 billion active users just after Facebook and Youtube. This attracts new customers and impresses the existing clients.
Inculcate a positive attitude in your staff. Be it your receptionist, stylist or a helper, everyone should be soft-spoken, courteous and ready to serve the client as they want.
Don’t ignore any comments made on your salon online. Reply to all of them, leave no comment unanswered. Also, be considerate and polite in your replies. The whole purpose of building a community online is to serve the customer right, enhancing their experience, each time they visit your salon.
Henceforth, the extra thing you do for your customers makes all the difference between someone returning in the future or going somewhere else.
The message is clear, don’t restrict yourself to engage - it being the by-product of satisfactory customer experience.
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Your staff’s professional image is as significant as the interiors and the exterior outlook of the beauty parlor. And, you can illustrate their professionalism with a proper dress code for the staff within the premises.
There is a myriad of dress codes for diverse business types. Certain workplaces require their employees to strict with professional attire, while others have a slightly flexible approach.
Dress code is integral when it comes to running a salon business, as it completes the culture. The investment in salon apparel is the real game-changer, showcasing the true commitment of the service provider to present the ultimate experience to their daily customers.
“Style is a reflection of your attitude and your personality”-Shawn Ashmore, Canadian film and television actor
Each one in your salon team has his/her unique individuality, and to establish consistency having a dress code is a big decision. It isn’t about fancy clothing or elite brand names, it’s about making your staff feel good that reflects their personality.
"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live." -- Gianni Versace, a renewed Italian fashion designer
The most essential aspect of investing in salon apparel is ensuring the dress code aligns with your brand image.
For instance, if you are brand designed and marketed as a high-end place-then, be careful with allowing jeans or casual shoes, it is best if you go with personalized, salon capes with logo.
On the other hand, if you are promoting your salon to the trend-embracing segment of society, then you must not limit the creativity of your salon staff.
It is highly important to let your team decide on the dress code.
Encourage your salon employees to pick appropriate salon outfits. It is critical to keep in mind, that the dress code doesn’t have to be super strict, but something that goes with the elevated level of salon services provided at your place.
It is essential to ensure your salon employees may think of themselves as artists, and the best way to achieve that is having proper salon wear.
Ask your hairstylists and beauticians to maintain a balance via the expressive aspects of their individuality, and at the same time their overlook depends on your salon’s branding expectations, and what sort of clientele you want to attract.
If your salon focuses on children’s salon services, then you need a different look than a unisex salon that markets its fashion-forward image.
It is best to get into the shoes of your prospective customers, then you need to ask yourself what image they expect from your stylists.
We at G&M Salon Apparel is the leading manufacturer and supplier of professional salon uniforms. Reach out to us today at https://www.gnmsalonapparel.com/pages/contact-us to get a customized quote.
They promise to provide you with the most competitive prices for the finest quality hair artists’ clothing range.
]]>Today, unisex salons are everywhere, so if you’re planning to take a plunge into the world of the beauty business, it is elementary to spend time & monetary resources to attract new clients.
To help you out, today, we’ll guide you out with maximizing your marketing and salon client base with brand-custom salon apparel.
Let’s Take a Look At The Importance of Salon Uniforms:
The salon industry is built on making men and women look & feel good. Therefore, being a beauty salon owner, it is of paramount importance to make your staff presentable to the clients. And, one way to accomplish that is through personalized salon capes and robes for an ultimate experience.
Salon uniform is also functional as it protects the staff clothes from getting ruined by dye, wax or bleach. Smart salon wear makes your stylists appeal extremely presentable. This will make your staff identifiable within the hair studio, in case the clients call for assistance.
So, in a nutshell, customized salon clothing provides a specialist and sophisticated look.
The personalized salon apparel is one effective means to reinforce your brand values. The uniform has a knack of showing professionalism via prominent clothing design and logo, as well the personal hygiene of the beauticians signifies reliability.
The salon uniforms reflect the business brand identity with the apt selection of color and logo design. Thus, the overall theme of the salon apparel makes it easy to identify a beauty business within a particular audience.
Pay great emphasis on the brand image, and you can maintain a consistent identity when dealing with daily visitors. As a salon or spa owner, you can convey a robust sense of the appeal of your brand with the precise use of colors and logos.
This is of great significance to establish a physical link between the beauticians or hairstylists and clients to have a positive perception of your brand.
When a visitor enters the salon, if your staff is wearing stylish, brand-embraced clothes, it can make them feel more at ease to put forth their specifications and expectations.
When you maintain a professional dress code for the stylists and beauticians employed in the salon, it provides a unique identity to your place. Your prospective clients would easily be able to identify your staff from other beauty salons around.
To boil down, salon apparel is a fundamental attribute that draws a fine line between good and bad customer salon experience.
Branding perks of professional aside, salon wear is also crucial for safety regulations, protecting your staff against workplace accidents.
So, in the end of it all, premium-quality clothing not only carries brand value, but also provides safety, insurance, and countless employee benefits.
If you’re considering investing in high-quality, utility salon wear, check out the latest collection of beauty and spa uniforms at G&M Salon Apparel.
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